Privacy policy

Privacy Policy — Booboo Mart

Effective Date: March 17, 2026

Booboo Mart (“Booboo Mart”, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, store, and protect personal data when you visit booboomart.com (the “Site”), including when you read our blogs/reviews, leave comments, subscribe, or contact us.

Important: Booboo Mart is a content website. We do not sell products, process payments, ship items, or handle returns/refunds. Any purchases you choose to make happen on third-party websites (for example, Amazon or brand/retailer websites), and those third parties control their own privacy practices.

This Policy is intended to align with applicable Indian privacy requirements, including the principles of the Digital Personal Data Protection Act, 2023 (“DPDP Act”).

Privacy Summary (Quick Read)

  • We collect limited data to run the Site (like basic device/usage data) and what you voluntarily provide (like comments or messages).

  • We may use cookies for functionality and analytics.

  • Some links are affiliate links; third-party websites may collect data if you click them.

  • We do not sell your personal data.

  • You can request access, correction, or deletion of your personal data and withdraw consent where applicable by contacting us.

1) Who We Are (Data Fiduciary)

For the purposes of applicable law, Booboo Mart acts as a Data Fiduciary—meaning we determine the purpose and means of processing personal data collected through the Site.

2) What Data We Collect

We collect only what’s necessary to operate a beauty content site and community.

A) Data you provide directly

  1. Comments / experiences (User Content)

  • Display name (or name you choose to show)

  • Comment text

  • Any details you choose to include in your comment

  1. Contact requests

  • Name (if provided)

  • Email address

  • Message content and any attachments/details you include

  1. Newsletter / updates (if enabled)

  • Email address

  • Optional preferences (if you select any)

  1. Forms / surveys / giveaways (if run in the future)

  • Data requested in that form, clearly stated at the time of collection

Do not post sensitive personal information (such as medical records, government ID numbers, banking info, or someone else’s private data) in public comments.

B) Data collected automatically

When you use the Site, we may automatically collect:

  • Device and usage information: IP address, browser type, device type, operating system, pages viewed, time spent, clicks, referring URLs, approximate location (derived from IP), and general site activity

  • Log data: error logs and security logs

  • Cookie data: identifiers and preferences stored via cookies or similar technologies

3) Why We Collect Data (How We Use It)

We use personal data for legitimate and specific purposes such as:

  • Operating, maintaining, and securing the Site

  • Enabling comments and community features

  • Responding to your messages and requests

  • Sending newsletters/updates (only if you opt in)

  • Measuring Site performance and improving content quality (analytics)

  • Preventing fraud, spam, abuse, and security incidents

  • Complying with legal obligations and enforcing our Terms of Service

4) Consent and Lawful Processing

We process personal data in accordance with applicable law, including the DPDP Act principles.

A) When we rely on consent

We may request consent for:

  • Newsletter subscriptions and marketing emails (if enabled)

  • Certain non-essential cookies/trackers (where applicable)

You can withdraw consent at any time (see Section 11).

B) When you voluntarily provide data for a purpose

If you choose to post comments or contact us, we process that data to:

  • publish your comment (for comments)

  • respond to your request (for contact messages)

C) Security and compliance

We may process limited data to protect the Site, prevent misuse, and comply with legal requirements.

5) Cookies and Similar Technologies

We use cookies and similar technologies to:

  • keep the Site functioning (strictly necessary cookies)

  • understand how people use our content (analytics/performance cookies)

  • remember preferences (functionality cookies)

Some third-party services we use (for analytics, spam protection, embedded content, or email tools) may place their own cookies or collect usage data.

Managing cookies: You can control cookies through your browser settings (block, delete, or limit cookies). If we provide a cookie preferences banner/tool, you can manage choices there as well.

(You can also publish a separate Cookie Policy page—recommended for clarity.)

6) Affiliate Links and Third-Party Websites

Booboo Mart may include affiliate links. If you click an affiliate link and purchase from a third party, we may earn a commission at no extra cost to you.

When you click a third-party link (e.g., Amazon, brand sites), the third party may collect data under their own privacy policy. We do not control, and are not responsible for, third-party websites’ privacy practices.

7) How We Share Data

We do not sell your personal data.

We may share limited data only in these situations:

  1. Service Providers (Data Processors)
    We may use trusted providers for:

  • website hosting and performance

  • analytics

  • email delivery/newsletters (if enabled)

  • spam prevention and security

They process data on our behalf and are expected to use appropriate safeguards.

  1. Legal, safety, and enforcement
    We may disclose data if required by law or to:

  • respond to lawful requests

  • protect rights, safety, and security

  • investigate fraud, abuse, or violations of our policies

  1. Business transfer
    If Booboo Mart undergoes a restructuring, merger, acquisition, or asset transfer, personal data may be transferred as part of that transaction, subject to applicable law.

8) Public Nature of Comments

If you post comments or experiences, they may be publicly visible along with your display name.
Please avoid sharing information you wouldn’t want to be public.

9) Data Retention

We retain personal data only as long as necessary for the purposes described:

  • Comments: may remain visible unless removed or you request deletion, subject to moderation, legal, and recordkeeping needs

  • Contact messages: retained as needed to resolve queries and maintain basic records

  • Analytics/log data: retained according to operational needs and service-provider settings

We may delete or anonymize data when it is no longer required.

10) Security Safeguards

We take reasonable security measures designed to protect personal data from unauthorized access, loss, misuse, alteration, or disclosure. However, no online system is 100% secure, and you use the internet at your own risk.

11) Your Rights (India)

Subject to applicable law, you may request:

  • Access to information about your personal data

  • Correction or updating of your personal data

  • Deletion/erasure of personal data (where applicable)

  • Withdrawal of consent (where consent is the basis of processing)

  • Grievance redressal

To exercise these rights, contact us using the details in Section 15.

12) Children’s Privacy

The Site is not intended to knowingly collect personal data from children without appropriate consent mechanisms. If you believe a child has provided personal data, contact us and we will take appropriate steps.

13) International Visitors

If you access the Site from outside India, your data may be processed in India or other locations where our service providers operate, subject to appropriate safeguards.

14) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Effective Date.” Your continued use of the Site after changes means you accept the updated Policy.

15) Contact & Grievance

For privacy questions, requests, or complaints, contact Booboo Mart via the Site’s contact method or official email listed on the Site.

Recommended (to make this stronger): add a dedicated email like privacy@booboomart.com and list a Grievance/Privacy Contact name and response timeline (e.g., “We aim to respond within 7–14 business days.”).